Usability Study:
City of Omaha Website

The overall objective of this project was to assess the usability of the City of Omaha website, as well as understand its users to determine and suggest design improvements.

All results and data were compiled into final a usability evaluation.

View Final Report

Problem

The City of Omaha government website allows its 487,000 residents to obtain various information regarding the city ranging from policy information to license renewal. However, two issues that persists throughout the website. The first being hyperlinks are not clearly displayed and contents of interest not readily displayed or where the user would expect.

Solution

My team conducted a Heuristic Evaluation, Cognitive Walkthrough and Usabilty Test on the City of Omaha website. These methods were used to assess the site, identify any issues that were present, and recommend improvements based on the collected data.

My Role

I facilitated team meetings, composed problem statement and goals & objectives, conducted usability test sessions and formulated results for final report.

Research Questions

Heuristic Evaluation

The first step in identifying any potential usability issues, we conducted a heuristic evaluation using the Nielsen-Normon Group's 10 Usability Heuristics and rated according to Jakob Nielsen's Usability Severity Rating Scale.

Findings: 

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Cognitive Walkthrough

Next, we conducted a cognitive walkthrough based on the following tasks:

Findings: 

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Usability Evaluation

Lastly, we created a test plan for a moderated usability evaluation. We tested 8 participants on 3 tasks. Each session was conducted and recorded via Zoom, transcribed and archieved in the team's Google Drive.

Tasks & Happy Paths

Task 1: Subscribe to Mayor of Omaha's Newsletter

Task 2: Find Parks Near Residence

Task 3: Apply for a City of Omaha Job (For the General Public)

Results

Task 1: Subscribe to Mayor of Omaha's Newsletter

Task 2: Find Parks Near Residence

Task 3: Apply for a City of Omaha Job (For the General Public)

Findings

All participants successfully completed tasks 1 and 3.

While completing task 3, 2 participants clicked on the “View Current Job Listings” button on the employment page, which took them to the same page.

Task 2 had 3 successful particpants with 2 rejections. Rejections resulted from particpants straying from the happy path by finding a park through the interactive map.

Recommendations

Task 1
No recommendations are needed because all participants completed the task without difficulties.

Task 2
Moving the Parks and Recreations Finder to the top of the Main Omaha Home page and/or the Parks, Recreations, & Public Property home page. Currently, the finder is too close to the bottom of the homepage, making it difficult for first-time users to find it.

Task 3
Removing the View Current Job Listings button from the Employment page because the user stays on the same page after clicking the button.

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